The music is “Wake and Break” by Oppidan whose title has a connection to the story behind the ad as reported by Marketing / Beat.

Research from the brand, which is owned by Kimberley Clark, found 75% of UK school kids do not feel comfortable pooing at school, and were risking their health because of it.

It showcased 30% of children have skipped lunch because it makes them poo and 52% don’t drink water at school to avoid it. Additionally, 45% of respondents have held their poo at school to the point of physical pain.

According to Andrex, this puts nearly 2.59 million children in the UK at risk of conditions such as constipation and haemorrhoids.

WATCH: Andrex tackles toilet shame in new ads

An unusually captivating concept and a banger by Oppidan, a rising name in UK garage according to Spotify.