Everything happens for a reason.

And sometimes even the smallest thing can reveal fundamental truths and speak volumes. Every fan of the American detective series Columbo already knows this of course.

When YouTube introduced a new logo, app and notifications icon for YouTube Studio, the tool creators use to check on and change their videos, various theories for the rationale arose.

The more obvious were around brand identity and consistency but digging deeper considers how YouTube connects with and expands its audience and begins to reveal the fundamental nature and direction of YouTube.

Check out this 1 minute ‘#Shorts’ video to learn more.

https://youtube.com/shorts/mfd9zuIgVk4